NPR’s This American Life spent October 2013 at a Long Island, NY Jeep dealership as the sales teams scrambles for its corporate incentive goal of 129 cars. If they make it, the dealership gets a huge bonus from Chrysler between $65,000 and $85,000 (depending on the models sold). So they pull out all the stops and in the process reveal a great deal about how to reverse the process to get a better deal when buying a car.