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#radio | Vox Clamantis In Deserto

Behind the Scene At a Car Dealership

Read Time: <1 min (est)

In 2013 This American Life spent a month at a Long Island, NY Jeep dealership as the sales teams tries to make its October sales goal of 129 cars. If they make it, the dealership gets a huge bonus from Chrysler between $65,000 and $85,000 (depending on the models sold). So they pull out all the stops and in the process reveal a great deal about how to reverse the process to get a good deal on buying a car.